Perspectives & Analysis

How we see the world we operate in.

Selected perspectives on business strategy, global trade, and the industries where Boran & Co. operates. Written from the inside of the markets we work in.

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9 Aug 2026A.A.

When the Corpse Becomes the State: Khamenei's Funeral and the Political Religion of Iran

Ali Khamenei's funeral is not simply a burial. It is a political act, a theological performance, a dynastic transition, and a test of whether the Islamic Republic can still turn death into legitimacy.

9 Aug 2026Boran & Co.

Sky Drone Technologies — Investment Opportunity

For Partners Only

A proven unmanned-systems programme relocating to Europe — a defined minority stake open to partners who bring more than capital.

6 Aug 2026Boran & Co.

Waste to Energy Project Pipeline

For Partners Only

The whole journey, on one page — how a waste to energy project is developed, sold to an investor, and built.

28 Jul 2026A.A.

When Capital No Longer Needs Labor: What Is a Human Worth Without Work?

Hyundai's plan to deploy humanoid Atlas robots across its factories by 2028 may look like another automation story, but it could become one of the first major political conflicts of the physical AI era — raising the question of why humans still matter once labor is no longer needed.

4 Jul 2026A.A.

The Hidden Competition Behind the Cold War: Was It Always About Russian Resources?

Behind the ideological struggle of the Cold War lay a quieter, older contest — one fought over access to Russia's natural resources, from Baku's oil fields to Siberia's gas pipelines.

2 Feb 2023Bert Dean

Changing Pricing Strategy

In business, a well-designed pricing strategy is crucial for success. When considering a change in pricing strategy, companies must take into account factors such as their cost structure, the value they provide to customers, and the competitive landscape.

26 Jan 2023Amanda Brooks

How Social Media Affects the Market

Social media has dramatically changed the market and the way that companies do business. It provides new opportunities for marketing and advertising, changing the way customers make purchasing decisions, and presents new challenges such as managing customer feedback and protecting brand image.

22 Nov 2022Bert Dean

Importance of Partnerships

Partnerships are critical in business as they provide access to new resources, reduce risk, increase brand visibility, and drive innovation and growth. Companies can form partnerships with other organisations, individuals, and governments to leverage each other's strengths, share responsibilities, and pool resources.

7 Sept 2022Amanda Brooks

Globalization in the New Age

Businesses can benefit from a deep understanding of the impact of globalisation in the new age by adapting to changing market conditions, expanding into new markets, building a diverse and inclusive culture, and collaborating on global challenges such as sustainability and poverty.

12 Aug 2022Bert Dean

Trust Analytics

Trusting in analytics is crucial for data-driven decision making in business. Companies must adopt a data-driven culture and invest in education and training to understand and trust the insights provided by analytics.