Perspectives & Analysis

How we see the world we operate in.

Selected perspectives on business strategy, global trade, and the industries where Boran & Co. operates. Written from the inside of the markets we work in.

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2 Feb 2023Bert Dean

Changing Pricing Strategy

In business, a well-designed pricing strategy is crucial for success. When considering a change in pricing strategy, companies must take into account factors such as their cost structure, the value they provide to customers, and the competitive landscape.

26 Jan 2023Amanda Brooks

How Social Media Affects the Market

Social media has dramatically changed the market and the way that companies do business. It provides new opportunities for marketing and advertising, changing the way customers make purchasing decisions, and presents new challenges such as managing customer feedback and protecting brand image.

22 Nov 2022Bert Dean

Importance of Partnerships

Partnerships are critical in business as they provide access to new resources, reduce risk, increase brand visibility, and drive innovation and growth. Companies can form partnerships with other organisations, individuals, and governments to leverage each other's strengths, share responsibilities, and pool resources.

7 Sept 2022Amanda Brooks

Globalization in the New Age

Businesses can benefit from a deep understanding of the impact of globalisation in the new age by adapting to changing market conditions, expanding into new markets, building a diverse and inclusive culture, and collaborating on global challenges such as sustainability and poverty.

12 Aug 2022Bert Dean

Trust Analytics

Trusting in analytics is crucial for data-driven decision making in business. Companies must adopt a data-driven culture and invest in education and training to understand and trust the insights provided by analytics.